Welcome to Alison Evans Bridalwear

For the dress of your dreams...

At Alison Evans Bridalwear, Alison and her staff know that choosing your wedding dress is one of the most exciting and enjoyable parts of your wedding preparations. But it can also be one of the most difficult - with so many styles and so many wedding dresses to choose from.

Located in Swadlincote, Derbyshire in the East Midlands, we have spent the last 28 years helping brides to choose the dress of their dreams, because as well as carrying one of the widest selections of wedding dresses and wedding accessories in the area, we also offer friendly, professional advice.

As premier stockists of designers such as Mark LesleySincerity, Sincerity Plus and White One we have wedding dresses to suit all tastes and budgets. All complemented by accessories from prestigious brands including Arianna and Richard Designs.

One of the biggest changes we have seen in recent years is customer demand for off the peg dresses. Not every bride wants (or has the time) to order in a dress which may take four months to arrive, some brides would much prefer to buy the dress they try. For this reason we offer our Gowns To Go collection alongside our regular orderable collections.

We Have Moved!

After 27 years in our Church Gresley shop, we moved into Swadlincote in January 2015, a whole year ago!  We opened the doors to our new shop at 15 Church Street, Swadlincote on January 22nd, 2015. Our phone number is still 01283 214553. We were very excited about the move, click here for the full story! We are thrilled that so many of our Church Gresley customers from years gone by have found us again at our new address for friends' and daughters' weddings, it really means a lot to us that you recommend us, so thank you very much.


Special Features
Register now to get the most out of our special features - you'll be able to mark your favourite gowns and accessories for later reference as well as receive special offers exclusive to registered users. Once you are logged on to the site, an extra My Pages menu item appears giving you access to all these new features. Sign up now and take a look.

New gown alert!!!! 

We have new dresses, new accessories....all gorgeous! These are the first of the brand new 2017 / 2018 collections, contact us now for your appointment.


We are proud to be members of the British Bridal Retailers Association. They offer you a Brides Assurance Scheme and all members abide by their code of practice, take a closer look here.

Dress images on our web site
We purposely only put a couple of images from each designer on the web site - we don't have images of all our dresses, and we have many, many more dresses in the shop than we have on the site. So please call in and see our full range for yourself. We have lightweight, informal dresses for weddings abroad or informal, fun weddings. We have 'proper' wedding dresses for Princess brides, glamorous gowns, stylish red carpet gowns, lace gowns, non-lace gowns, full skirts, fitted skirts, modest styles, show off styles.... our price range is £400 to £1800, and we carry samples in sizes 10 to 28 (and dresses can be ordered in size 4 to 36). We also have a selection of off the peg gowns called Gowns To Go.

2016 and 2017 brides, your time to try -and buy- is now! Also welcoming 2018 brides now :)
Congratulations to 2016 , 2017 and 2018 brides! These are exciting times, planning your wedding can be stressful and time consuming BUT choosing your wedding dress should be a relaxed and enjoyable experience! We have two rooms full of beautiful bridal gowns, gorgeous (and affordable) veils, tiaras, and jewellery...but most of all we have the experience, patience and expertise to help and look after you from your first visit to your wedding day. We'd love to meet you and show you our dresses - we're easy to find at the Morrisons end of Swadlincote at 15 Church Street, Swadlincote. We're also easy to contact if you'd like to find out more about us or book an appointment - pop in, phone 01283 214553 (the answer phone will pick up if we're busy, leave your number and we'll call you back), email us at info@alisonevans.co.ok (or use the appointments link on this site), or chat to us on our Facebook page. We look forward to meeting you!

Ah, where would we be without Facebook! Please follow us, please like us! There will be news of new dress arrivals, sale dates, special promotions and much more... There's a couple of Facebook posts on this home page, or more in our Information section. We're on instagram too, as weddingshoplady, and on twitter you'll find us at Alison Evans Bridal. 

See us on BurtonTV News!
We are on TV! Well on YouTube at least - see us starring in a video about the bride's big day from Burton TV News. A big thank-you to Jacqui and Chloe for their help with filming. And a little update - Jacqui married Simon last weekend (NOT in the dress she models in the clip) and Chloe is the proud Mum of a baby boy named Toby :)

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Alison Evans Bridalwear 

15 Church Street, Swadlincote,

 Derbyshire DE11 8LE ENGLAND

Tel: (01283) 214553

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