Welcome to Alison Evans Bridalwear

For the dress of your dreams...

At Alison Evans Bridalwear, Alison and her staff know that choosing your wedding dress is one of the most exciting and enjoyable parts of your wedding preparations. But it can also be one of the most difficult - with so many styles and so many wedding dresses to choose from.

Located in Swadlincote, Derbyshire in the East Midlands, we have spent the last 27 years helping brides to choose the dress of their dreams, because as well as carrying one of the widest selections of wedding dresses and wedding accessories in the area, we also offer friendly, professional advice.

As premier stockists of designers such as Mark LesleySincerity, Sincerity Plus and White One we have wedding dresses to suit all tastes and budgets. All complemented by accessories from prestigious brands including Arianna and Richard Designs.

One of the biggest changes we have seen in recent years is customer demand for off the peg dresses. Not every bride wants (or has the time) to order in a dress which may take four months to arrive, some brides would much prefer to buy the dress they try. For this reason we offer our Gowns To Go collection alongside our regular orderable collections.

We Have Moved!

After 27 years in our Church Gresley shop, we moved into Swadlincote in January!  We opened the doors to our new shop at 15 Church Street, Swadlincote on January 22nd. Our phone number is still 01283 214553 and all other contact details remain the same. We're very excited about it, click here for the full story!


Special Features
Register now to get the most out of our special features - you'll be able to mark your favourite gowns and accessories for later reference as well as receive special offers exclusive to registered users. Once you are logged on to the site, an extra My Pages menu item appears giving you access to all these new features. Sign up now and take a look.

New dresses arriving! 

This time of year is when our new dresses start to arrive. We've just taken delivery of the White One by Pronovias collection, the other designers won't be far behind! There are a few sneak preview pictures on our facebook page.

Dress images on our web site
We purposely only put a couple of images from each designer on the web site - we don't have images of all our dresses, and we have many, many more dresses in the shop than we have on the site. So please call in and see our full range for yourself.

Gowns To Go
We have added even more dresses into our very popular Gowns To Go showroom. These are dresses available off the peg - no waiting, no wondering what it will be like, and all at buy me now or lose me forever prices! These are new dresses, not once worn or seconds! Prices start from £99.They can be altered if needed, just like our regular collection (alteration charges would apply). One tip though, these dresses sell very quickly - so if you find The One, be prepared to snap it up...  

New Department!
So, being rather fond of handbags, scarves, gloves, jewellery and general loveliness, and secretly hankering after an accessories boutique to run alongside my bridal shop, I had one of those light-bulb moments... Our rather fabulous fashion accessories department is now up and running. The handbags are gorgeous (hurry if you want one, Angie and Cath are buying them up!) and the devoré velvet jackets are my personal favourite...

At long last, Alison has entered the world of Facebook! Please follow us, please like us! There will be news of new dress arrivals, sale dates, special promotions and much more... There's a couple of Facebook posts on this home page, or more in our Information section.

Recent Facebook Posts

Alison Evans Bridalwear
37 New Street, Church Gresley,
Swadlincote, Derbyshire, DE11 9PS ENGLAND

Tel: (01283) 214553

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